LOOKBOOK VOLUME XVII
LVC's lookbooks showcase exceptional photography cataloguing each season's assortment. Only distributed to official LVC retailers, they've become a collectible, sought after by denim aficionados and fans of Levi's. This 17th volume for Spring/Summer 2020 focuses on the San Francisco Museum of Art's 1975 transformation into the San Francisco Museum of Modern Art. To celebrate the change, the museum hosted an eccentric event — an artist soapbox derby — sponsored by Levi Strauss.
Levi's introduced Levi’s Vintage Clothing to keep the history of Levi's denim alive. Since 1999, the famous historical originals from the Levi's archives in San Francisco, dating back to 1880, are faithfully reincarnated in this limited edition range. Their inspiration is the hardworking man that the Levi’s Brand has equipped for the last 140 years.