LOOKBOOK VOLUME XII
While the Gold Rush had some panning for gold, Levi Strauss was perfecting his XX Waist Overalls, which in 1890 would be given the lot number 501. They became the uniform of cowboys, miners and frontiersmen who helped tame the West. LVC's Fall/Winter 2017 collection pays tribute to those first customers by reproducing some of the oldest pieces from their archive. The collection is showcased in a linen bound book that has become a collectible sought after by fans of the brand. Each volume is filled with original artifacts from the Levi's archive and beautifully styled photos.
Levi's introduced Levi’s Vintage Clothing to keep the history of Levi's denim alive. Since 1999, the famous historical originals from the Levi's archives in San Francisco, dating back to 1880, are faithfully reincarnated in this limited edition range. Their inspiration is the hardworking man that the Levi’s Brand has equipped for the last 140 years. The ring spun denim is still woven on 29" wide vintage shuttle looms in Greensboro, North Carolina with whom Levi Strauss & Co have been working with for over 100 years.