LOOKBOOK VOLUME XI
LVC's lookbooks showcase exceptional photography cataloguing each season's assortment. Only distributed to official LVC retailers, they've become a collectible sought after by denim aficionados and fans of Levi's. This 11th volume for Spring/Summer 2017 coincides with the 50th anniversary of the Summer of Love. Much of the collection was based on the hippie fashions common in San Francisco's Haight-Ashbury neighborhood during the late 60s. Interestingly, this volume is the only one ever produced without a solid color linen cover.
Levi's introduced Levi’s Vintage Clothing to keep the history of Levi's denim alive. Since 1999, the famous historical originals from the Levi's archives in San Francisco, dating back to 1880, are faithfully reincarnated in this limited edition range. Their inspiration is the hardworking man that the Levi’s Brand has equipped for the last 140 years. The ring spun denim is still woven on 29" wide vintage shuttle looms in Greensboro, North Carolina with whom Levi Strauss & Co have been working with for over 100 years.