BAXTER OF CALIFORNIA
SOFT WATER POMADE
Baxter of California is one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Baxter's approach is science plus nature, built from the ground up in California. They may be old school in concept, but are high-tech in practice.