Lady White Co. is a Los Angeles based brand created by Rising Sun veteran, Phillip Proyce. His obsession with the t-shirt can be likened to the obsession many have with denim. We agree with his belief that the tee like denim is one of the pillars of American sportswear and is one of the few garments where the fit can be manipulated after a cold wash. Everything down to the raw cotton from which the tees are woven is sourced right here in the good old US of A.