This is New Balance's commitment—not a passing fad. More than 75 years ago, they made their first shoes in the U.S., and they've never left. New Balance is proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of US sales. Where the domestic value is at least 70%, NB labels their shoes Made in the USA.